Ab Circle Pro to pay 25 million in refunds, per order of FTC

WAKE UP GET FIT NEWS ALERT.

Ab Circle Pro to pay 25 million in refunds, per order of FTC

EXERCISE WON'T MAKE YOU THIN.

EXERCISE WON'T MAKE YOU THIN.

Why exercise can actually make it more difficult to lose weight...

Now I'm sure this heading has attracted hundreds of interested readers. It is an ad, not some headline, ground breaking, front page science break through I located in a reputed Medical Journal from Harvard University. I found it in a full page spread in a local newspaper. Not once but numerous times.

They even quote scientific research that backs it up.

But hold on, it goes on to say...Plus what to do instead to rid yourself of excess pounds...

The advertisement states..in 1932, what! 1932? apparently a Russell Wilder, an obesity and diabetes expert at Mayo Clinic noted his patients tended to lose weight with bed rest than they did with strenuous physical activity. WOW! maybe he should update his study, because I don't think back then there was a problem, as most people had to get somewhere by some way, mostly walking. Work was physical, there was no computers, Play stations, fast food outlets, big screen TV's and the dependence on getting somewhere with a car.

In 1940...well that's progressed...North-western University endocrinologist Hogo Rony, stated that "..vigorous muscle exercise usually results in immediate demand for a large meal.."

then he said..."if someone changes their occupation from light work to heavy work they soon develop a larger appetite."

Steve Gortmaker,who heads up Harvards Prevention Centre on Nutrition and Physical Activity explains it like this: " The most powerful determinant of your dietary intake is energy expenditure." That's right... (refer Quickslim tm advert The Weekend West Sept 8-9,2012).

They then highlight this heading in bold writing again...The More You exercise the more you eat...all with capitals of course.

I'm sure Mr Gortmaker did not expect one line from his statement to be highlighted and used for selling a slimming shake product.

Of course exercise makes you eat more! How else is your body going to run efficiently? Did the creators of this advertisement decide not to fill their car up for petrol this week?

Let me explain what I mean...

Your motor vehicle and your heart

Take a moment to think about your motor vehicle. It has a motor that keeps

it going. It needs fuel and maintenance. It’s valuable to you so you take care

of it, right?

Do you put leaded petrol into your unleaded tank?

What will happen to your motor vehicle if you did this?

It would probably breakdown and die, or at least cost a lot of money to

repair.

Imagine if you stopped putting oil and water in your motor vehicle. If you

stopped servicing and tuning it up. If you left it sitting in the garage, getting

dusty, but kept putting more and more leaded petrol into your unleaded tank.

Now think of your body in the same way. You may not realise it, but it’s the

most expensive (try buying another one!) valuable one-of-a-kind vehicles

you’ll ever have.

How are you treating it? Are you giving it the attention it deserves?

Now think back to your body’s motor – the heart. Are you making sure it

has everything it needs to run smoothly?

It's what kind of fuel you put in your fuel tank,  is why you might not lose the weight you are trying for. Often, people exercise but afterwards in their minds they think, hey, I have just exercised like everyone has been telling me, now I am going to treat myself with a treat say cake, alcohol or maybe some fast-food. How is this fuel tank going to be running with this type of toxic fuel in it?

Now to the headline of Exercise Won't Make You Thin.

They mention how exercise will actually make you heavier.

How else does a sedentary person, that rarely uses any muscle besides the effort to eat or reach for the remote, get moving again to burn off the calories?  They MOVE their body.

The muscles grow because when they are not used doing nothing. To actually use them again, the muscles have to get moving, become stronger to do the things that they were made for. Think back when you were a kid , back then was a fantastic time when we ran, hopped ,jumped, skipped and climbed all over the monkey bars....do you remember how great you felt back then?

Muscles weigh more than fat, Muscles weigh more than fat, Muscles weigh more than fat.

This is why I tell many clients(mostly women) to stay off the scales, at least don't get on them every day.

But, this is how marketers do it, they grab a headline put it in bold, fill the rest of the page with small writing (because you'll never read it) and make sure their fantastic, ground breaking, scientific shake is all you need to lose weight.

Don't worry about exercise it only will give you the following...

YOU WILL FEEL ENERGISED

YOU WILL FEEL HAPPIER

YOU WILL GET FIT AND HEALTHY

YOU WILL FEEL STRONGER

YOU WILL FEEL LESS STRESSED

YOU WILL LOSE WEIGHT

YOU WILL TONE UP

YOU WILL LOOK FANTASTIC

YOU WILL FEEL EUPHORIC

umm... I think I will stick to exercising and a sensible diet thanks.

Excuses change nothing...Exercise will.